The mission of Alex Toys is to provide children with quality creative products that foster personal expression and build self-esteem. The best children's activities provide lots of fun and they open a child's mind to new skills, new ideas and new worlds. Alex Toys launched in 1986 with a line of high-quality basic arts and crafts products for children. Over the years, Alex Toys has grown and today produces thousands of items in expanded categories of toys. Attention to quality and design has not gone unnoticed at Alex Toys. Many Alex Toys products have received the most prestigious honors in the industry including over 300 awards from toy review organizations and leading consumer magazines. Alex Toys is a lifestyle. Alex Toys helps start children on a lifetime of learning and discovery. It all begins with a brushstroke. It all begins with Alex Toys!