Last updated: January 12, 2010
The personal information we may collect from you when you visit our web site, respond to our emails, place orders via mail or fax, or otherwise contact us via telephone, email, fax or mail, why we gather information from you, how we collect it, how we use it, and the choices you have regarding our use of personal information you have provided.
Note: You must be 18 years or older to use, subscribe or register as a member of HearthSong®. The Web Site is a general audience site and we do not knowingly collect, maintain or disclose personal information from or about children.
Why do we gather information?
HearthSong® gathers personal information to help improve our products and customer service, to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience and to inform you, and your gift and message recipients, of special offers and discounts from us, our affiliated brands and selected third parties.
What information do we gather?
We collect information through our Web Site, emails, mail, fax, and telephone, including when you:
• place an order,
• participate in our forums, surveys, contests, sweepstakes, promotions, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, and membership registrations, and
• engage in other activities, services, products and resources we make accessible to our customers, members or users.
Depending on how you interact with us, we collect some or all of the following types of information:
• your name, address, telephone number, email address,
• billing information (credit card number, expiration date and billing address),
• gender and birth date, if you choose to enter such information,
• products purchased and occasion type (for example, Mother's Day),
• any promotion code and related information (for example, if you are claiming frequent flyer miles),
• Message and gift recipients' names, addresses, telephone numbers and email addresses, and
Information you provide to us may be collected by us even if an order, registration, or other process is started but not completed or otherwise cancelled. Members may also add to their Address Book the name, address and telephone number of friends or other persons to whom they may wish to send gifts or expressions. Only Members have the right to view and edit their Address Book entries.
How we use "Cookies" and "Action Tags"?
We have relationships with third parties who may receive non-personal information directly from the cookies placed by our Web Site on your computer to assist in analyzing our business and customers.
Our Web Site also uses a common web technology called "action tags" (also called single pixel gifs or web beacons) to anonymously track purchase, usage and other web activity information. Action tags (including third party tags) may be used to provide data to third parties for tracking purposes. However, our Web Site does not use action tags to collect or transfer personal information.
How we use the information we collect?
We use information we collect to communicate with you, to process your orders, to provide an enhanced and more personalized shopping experience, to inform you and your gift and message recipients of offers and discounts from HearthSong® and our affiliated brands and to enable you to receive credits for purchases under loyalty or buying programs which you have joined. In addition, we may make such information (except for credit card number and expiration date, unless you consent otherwise), including aggregated information, available to selected third parties including, but not limited to, those who share or rent information for direct marketing purposes.
However, without your consent, we do not make your, or your gift or message recipients' email addresses, available to third parties. In addition, you may instruct that other personal information about you or your message or gift recipients' that you have provided to us not be shared with third parties by following the instructions in How to Limit the Use of Personal Information, below.
Our Affiliates, subcontractors, and agents, and any successors to our business (if we ever sell some or all of our business), are not considered to be third parties under this Policy. However, in connection with information collected under this Policy, they are required to comply with this Policy. "Affiliates" are persons or entities directly or indirectly controlling, controlled by, or under common control with The Children's Group, Inc.
Consent to Transfer and Submission
HearthSong® is operated in the United States. If you are located outside the United States, please be aware that any information you provide to us will be transferred to the United States. By using the Web Site or otherwise providing us with information, you hereby consent to this transfer.
Links to Other Web Sites
Security and Passwords
If you place an order on our Web site, it encrypts the credit card number you submit prior to transmission over the Internet using secure socket layer (SSL) encryption technology. This technology works best when the Web Site is viewed using Microsoft's Internet Explorer® or Netscape Navigator®. However, no transmission of data over the Internet or any other network can be guaranteed to be 100% secure. Although we make reasonable efforts to safeguard personal information once we receive it, we cannot warrant the security of information we receive.
Portions of the Web Site (such as our Member registration and Address Book) may require registration and log-in processes in which you will select a user ID and password (collectively, the "Password"). Passwords provided to you by us are the confidential property of the Company and may be used by you solely for your individual use of the Web Site (and otherwise as specified by us). You are responsible for maintaining the confidentiality of any Password and for all activities that occur using your Password, whether or not authorized by you. You agree to immediately notify us of any unauthorized use of your Password or accounts.
How to Limit the Use of Personal Information
From Third Parties
We do not share email addresses you provide with third parties without your consent. In addition, if you prefer that other personal information provided by you not be shared with third parties, please let us know by emailing, writing or calling us as described below. Your instructions will be processed as soon as reasonably practicable and in accordance with law.
Emailing us at: email@example.com from the email address which you wish to have removed (i.e. not shared with third parties), and include your postal mailing address in the message; or
Writing us at: Customer Satisfaction Department
7021 Wolftown-Hood Rd
Madison, VA 22727
Telephoning us at 1-800-533-4397 (Please, include or tell us your mailing address, and if you have a catalog, brochure or other mailing label from us, please include it with your request or have it ready when you call).
From our Affiliates
If you also prefer not to have us provide personal information about you to our Affiliates, please indicate in your email or letter that you wish your instructions to apply to our "Affiliates."
If you also prefer that we not use the personal information you have provided to contact you or your message or gift recipients for our own marketing and promotional purposes, please indicate in your email or letter that you wish your instructions to apply to "HearthSong". These instructions, however, do not apply to non-promotional messages from us.
Please note that your instructions (above) do not govern the use of information you have provided to our Affiliates or to third parties (including any merchants referenced or accessible via our Web Site). The use of information you have provided to our Affiliates or to third parties is governed by their privacy policies and terms.
If you would like to update or correct information previously provided to us, please send an e-mail with your new information, including your complete name, postal address, and email address to firstname.lastname@example.org.
Members can modify and update their membership information (including name, mailing address, birth date, telephone number and email address) by accessing the password-protected "Update Membership" page.
Your Consent and Changes to this Policy