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Our Story

For the Love of Play

We develop toys with the adventure of childhood in mind.

HearthSong Gift Wrap


Since its beginning in 1983, HearthSong has been committed to helping parents follow their instincts to provide their children with age-appropriate, wholesome, high-quality playthings. That's because at HearthSong, we believe childhood is a vital chapter in life-a special time when children are occupied with the joy of being children. Equally important, a time when children need to experience as much creative, imaginative play as possible because kids learn through play.

The name HearthSong was chosen to reflect core family values-the Hearth, a traditional symbol for the center of the home, and Song, a symbol of family spirit and of a special playfulness that parents and children enjoy together. With these values in mind, we select and design the best in kid-powered, screen-free toys and games that encourage active and creative play the whole family can enjoy. From our HugglePods® and exclusive play spaces to STEM and STEAM play sets and outdoor toys, HearthSong celebrates family and the experience of childhood.

The first HearthSong catalog was printed in black and white, with pencil drawings of carefully selected toys and books and mailed from the home of founder Barbara Kane by her family. Since then, HearthSong has evolved into a nationally known and respected source for high-quality children's toys, games, and crafts. Parents who found unique toys for their children decades ago tell us they're now thrilled to be finding the same kinds of educational, entertaining toys to give to their grandchildren.

Our selection of products has grown and expanded, but we still guarantee that each item is carefully selected for its quality, safety, and relevance to your child's development-and we're steadfast in our commitment to provide you with Toys You'll Feel Good About Giving®.


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