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About Us



Our Values

At HearthSong, we believe in the magic of childhood, and the joy and adventure of play. We believe childhood is a vital chapter in life-a special time when children are preoccupied with the joy of being children-and a formative time when children need to experience as much active, creative, and imaginative play as possible-because children learn through play! For almost 40 years, our team has been helping parents follow their instincts to provide their children with age-appropriate, wholesome, high-quality playthings. And that dedication hasn't changed-we're committed to bringing non-stop giggles in the playroom and backyard, to give your family toys that discover the new in what every child can do, and to deliver imagination-building adventures that form lasting memories.

Our Story

In 1983, the first HearthSong catalog was printed in black and white, with pencil drawings of carefully selected toys and books, and mailed from the home of founder Barbara Kane. Her intention was "to give families access to toys, books, crafts, games, and other items that promote the wonder of childhood, and to help parents nurture their children's imaginations and natural rhythms of discovery." Since then, HearthSong has evolved into a nationally-known and respected source for high-quality children’s toys and games, educational and creative play items, backyard and play room WOW gifts, and multi-generational family activities. Parents who found unique toys for their children decades ago tell us they're now thrilled to be finding the same kinds of adventures in play for their grandchildren!.

What's in a Name?

The name HearthSong was chosen to reflect core family values-the Hearth, a traditional symbol for the center of the home; and Song, a symbol of family spirit and of a special playfulness that parents and children enjoy together. When you see the brand HearthSong, you can be assured that your product has been carefully selected for its quality, safety, and relevance to your child’s development—and our wide selection of award-winners and product reviews verify these claims.

Our Commitment to You

When joy is at play, HearthSong is there. By putting children at the center of everything we do, we continue to create and curate toys, games, and activities that:
  • Spark joy and imagination-building play for all ages
  • Bring out the new in what every child can do
  • Nurture kids’ sense of adventure and curiosity
  • Inspire families to play and grow together
  • With wide-ranging wows for every age and stage, our toy breadth and expert depth instills the kind of joy that goes full circle for EVERY member of your family. So come celebrate the joy of childhood with us, and build life-long memories with the adventure of play!

    Sat May 28 07:14:40 EDT 2022